About the project
Since 2012, every year Honegger organises and carries out the group exhibition participation of Italian companies at the Hospitalar Exhibition & Congress, which takes place at the Expo Centre Norte Exhibition Center in Sao Paulo (Brazil). Hospitalar is the most complete and specialized medical fair in Brazil and Latin America, the reference event for technology industry innovation. Hospitalar represents an unmissable opportunity for Italian companies willing to open up or expand towards the foreign market. Honegger through the Italian Pavilion initiative provides companies with a series of services to support participation into Italian group exhibitions at international fairs. Exhibitions for group participations require the development of a unique concept for the entire exhibition area, with custom-made exhibition spaces dedicated to individual companies. Internally, exhibition modules are equipped with panels that support the graphics related to the products and the brand image of the respective companies. Italy Pavilion stands are destined to accommodate large Italian groups, already known to the foreign market, and specialised companies but smaller, which would not participate individually at an international fair, but thanks to the services offered by Honegger can join the group exhibition of Made in Italy.