About the project
Honegger, among its events organizing activities, promoted and organised in 2012 the participation of over 40 leading brands of Made in Italy footwear to an exclusive exhibition event reserved for the reference buyers during the fashion week in Düsseldorf, thanks to the support of Messe Düsseldorf. SUITE 9 Italian Temporary Shoeroom, structurally ideated as a multi-brand temporary showroom, offered a unique opportunity of visibility to the selected top Italian brands: previewing their collection to international buyers, two months before the GDS-Global Destination for Shoes & Accessories fair meeting, for which Honegger is the exclusive representative in Italy.Honegger has managed every planning and operational stage of this special event, starting from the choice of the location that would have welcomed the exhibitors. The temporary showroom was set up in a hall of the Meliá Hotel, located in the city centre, inside the urban circuit that houses the main commercial showrooms of the most important international brands of clothing and accessories. An exclusive showcase for Italian brands of Italian footwear in an important event for international fashion. Honegger also coordinated all the communication and promotion activities of SUITE 9, supported by the GDS fair, and by the media partners in this operation: Condè Nast Germany with the magazines MySelf and Glamor. A web site (www.suite-9.com) was set up for the event, with information on the exhibition and the profiles of the participating brands.