About the project
Honegger follows the ideation, promotion, organization, design and realisation of Libami in Milan. Libami is an event aimed exclusively at underwear brands. The fair is held in Milan at the SuperStudio space in Via Tortona, where industry manufacturers can meet potential buyers and entertain specialised visitors, who explore market novelties, always looking for the latest trends. Dorè Dorè, Argentovivo, Parah, Ritratti and Chiarigi are just some of the several brands that have chosen to present their new collections during the Libami event, displaying their creations.Libami is open to all industry, commercial and buyer operators. Participation is obviously also extended to the press, which amplifies event resonance by immortalizing the most innovative garments, with a unique design, and exalting emerging designers. In addition to being an internationally important showcase, Libami is a two-day parade, exhibitions and workshops dedicated to Made in Italy.The event artistic direction is entirely managed by Honegger, who also ideates and realises the exhibition area. It aims at a relaxing atmosphere that looks to the future, towards a new way of selling and buying: the Slow-Shopping. Design and innovation for a sensorial experience where colors, perfumes and style come together to create a truly new artistic space.