About the project
Italian Lighting Lounge is an event within an event, held at Messe Düsseldorf during the EuroShop fair. The main goal of Italian Lighting Lounge is to create a business platform dedicated to manufacturers and distributors who deal with lighting and design made in Italy in the retail industry. Visitors can preview the latest trends of light producers for interiors and exteriors, forge new agreements with some of the Italian industry excellence, and to comfortably discuss the latest trends and business in the lounge areas dedicated to the event.Honegger ideates and realises all the spaces for Italian Lighting Lounge at Messe Düsseldorf during the Euroshop event, taking care of all relevant aspects: from its artistic direction to the promotion, up to production and realisation. For each exhibitor, an accurate and elaborate space is created in order to highlight each brand and all the design novelties proposed. Honegger's professionalism ensures a visual concept capable of optimizing the group exhibition: all the stands are ideated to welcome and involve the patrons of Italian Lighting Lounge and industry professionals, immersed in a world of lights and innovation.