About the project
Cosmofarma Exhibition is the pharmacy world’s leading European event for the Health Care and Beauty Care sectors and all pharmacy-related services. Cosmofarma is not only trade fair, but represents an exceptional opportunity for up-to-the-minute professional training and interaction. It offers the opportunity for participants and visitors to take part in many conventions, conferences and ECM courses. To facilitate the meeting between the demand and supply, Cosmofarma has developed the International Buyer Program, a program that favours one-to-one meetings with exhibitors, also optimizing the time buyers are in fair, identifying the companies of interest. Honegger has overseen the planning and every implementation stages of the Cosmetique Active stand, division of L'Oréal group, which brings together several brands selected for the fair, including LaRoche-Posay, Innçov, Vichy. Product lines, always at the forefront of skin care technology, make the Cosmetique Active division the world leader in dermocosmetics; this is the reason why this division is one of the major players of Cosmofarma Exhibition, which strongly emphasizes research and innovation in the industry.The stand design, conceived by the Honegger creative team, favours straightforward lines. It chooses the white and the transparency of the Kartell furniture to enhanced brand image effects designed in the desks and the panels behind. The environments reserved for meetings with buyers are supplied with monitors and graphics explaining product technologies.