About the project
ProWein is the leading fair in northern Europe for wine and spirits industry, and takes place every year at Messe Düsseldorf. An international platform for retailers and manufacturers from all over the world as well as enjoying an exclusive showcase to present their products and establish new business contacts with buyers and representatives of distribution companies. For Italy, the German market is one of the reference markets for exports, so that manufacturing companies cannot miss ProWein appointment, representing an opportunity to meet the distribution companies of the entire north European market. Every year ProWein records thousands of visitors among specialised visitors and exhibitors from all continents. Businesses, importers, distributors, dealers and F&B managers, crowd the Messe Düsseldorf pavilions to evaluate the proposals of over hundreds of manufacturers. Honegger, an exclusive representative for Italy of Messe Düsseldorf, organises and manages the participation of over 1,700 Italian exhibitors at ProWein, ideating and realising since 1995 the Italian Wines event area, a group exhibition space of about 400 square meters, reserved for 45 Italian wineries inside the Prowein fair.Honegger also takes care of event communication and promotion both during and before the event, making available a series of paper tools and online resources.