About the project
IPSO Winter, an international fair for winter sports. The companies producing clothing, footwear and accessories for sport were presented. Over 2,000 exhibitors, a 360° overview on the world of winter sports, and in general on outdoor disciplines. IPSO is an exclusive showcase for all professionals involved in the sport business and an important opportunity for presenting innovative products. With this in mind, or to make IPSO the European reference for technological innovations applied to accessories and sportswear, the WT - Wearable Technologies convention is held at each edition.IPSO, therefore, is not only a trade fair but also research, innovation, aimed at achieving a growing quality of materials used for clothing and accessories, to the advantage of better sports performance and greater safety, especially for those disciplines involving some risk.Honegger ideates and realises the exhibition stand for the company Zero Industry Srl, owner of Zerorh+ sportswear brand. Zerorh+ technical fabrics guarantee maximum fit adapting to the different needs of professionals or simple sportsmen who practice skiing and cycling. The Zerorh + collection offers a complete line, including accessories including helmets, bags and backpacks, goggles and masks. The company boasts an international reputation, confirmed by the adhesion of exceptional testimonials in ADV campaigns.