About the project
Prowein is an unmissable annual event for those working in the wine industry, with exclusive entry for industry experts. In fact, since 1994 at Messe Düsseldorf, buyers, farmers and exhibitors have the opportunity to make new commercial agreements and present their products in one of the most exclusive showcases. Honegger, the official representative for Italy of Messe Düsseldorf, is responsible for managing and coordinating activities related to the participation of Italian companies in Prowein, ideating and realising exhibition stands for some of them. The Val D'Oca winery entrusted Honegger with the ideation and realisation of its exhibition concept: the space layout chooses white and gold colours, of the Val D'Oca brand, and the elegance of the Venetian label, with a large area for tasting and business contacts.The Val D'Oca winery, producer of Prosecco DOCG and DOC of the highest quality, was founded in 1952 in the province of Treviso, in Valdobbiadene, a place whose landscape is a candidate to become part of the universal heritage of UNESCO sites. The Group, which brings together all the winemakers willing to manage the whole wine production chain together, is today one of the most important northern-east companies with an export of over thirty countries. Val D'Oca produces not only Prosecco, but also Spumante, Pinot and spirits.