About the project
A prestigious exhibition stand for one of the leading Italian companies in food industry food world-wide. Honegger realised the Grana Padano exhibition stand at CIBUS - International Food Exhibition. Cibus, International Food Exhibition, is the key event of the Italian agri-food sector, that place every year in the exhibition centre of Parma, a place included in 2014 in the Città del Gusto circuit. The event brings together only food professionals, and every year registers thousands of international buyers and visitors. An important showcase that, in addition to giving great international visibility to companies and their products, organises conferences and roundtables on topics of relevance for Food and Retail.Repository of a historical, cultural and food heritage, the Consorzio Grana Padano brings together 130 producers, distributed in Lombardy, Veneto, Emilia Romagna and Piedmont. The Consorzio follows the traditional Grana Padano recipe and land safeguards and ethical standards, underlying the ‘Grana Padano’ protected designation of origin (PDO). The exhibition design concept of the Honegger exhibition stand re-elaborates shapes and colours characteristic of the product and the brand, to return a split image in the architectural elements of the booth. In the exhibition space there are two environments designed to accommodate buyers, and a large desk on which the brand image is reproduced.