About the project
Every two years in Moscow, the International Wire and Cable Trade Fair is held, the leading trade fair in Russia for wire and cable industry, organised by Messe Düsseldorf Moscow. Since the beginning, the trade fair has established itself as one of the most important in this industry, constantly increasing in terms of numbers of exhibitors and specialised visitors in wire-processing. Honegger, an exclusive representative for Italy of Messe Düsseldorf, participates in the organization of the International Wire and Cable Trade Fair in Moscow, coordinating the presence of Italian companies. Italy Pavilion, a project intended and promoted by Honegger to support the participation of SMEs at the most important international fairs, brings the Italian experience in wires and metal cables processing at the Expocentre in Moscow. A group exhibition, realised thanks to the contribution of ACIMAF (Italian Wire Machinery Manufacturers Association), for which Honegger not only took care of every aspect related to their registration, booking and allocation of the exhibition space, promotion and communication of the event itself, but followed also the ideation and realisation of their booth. Italy Pavilion stands are destined to accommodate large Italian groups, already known to the foreign market, and specialised companies but smaller, which would not participate individually at an international fair, but thanks to the services offered by Honegger can join the group exhibition of Made in Italy.