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ITALIA PAVILION AT WIRE & CABLE INDIA

ITALIA PAVILION AT WIRE & CABLE INDIA
ITALIA PAVILION AT WIRE & CABLE INDIA
ITALIA PAVILION AT WIRE & CABLE INDIA
ITALIA PAVILION AT WIRE & CABLE INDIA
ITALIA PAVILION AT WIRE & CABLE INDIA
ITALIA PAVILION AT WIRE & CABLE INDIA

About the project

Messe Düsseldorf and Messe Düsseldorf India each year organise Mumbai Wire and Cable India, the international exhibition dedicated to the wire and cable industry, which reviews the whole supply chain. 400 exhibitors from 25 different countries present the latest news on plants for the production of cables and wires, raw materials, technologies for control and measurement. Visitors are about 160,000 international industry buyers and professionals. Italian representative for Messe Düsseldorf, Honegger takes care of every aspect concerning the participation of Italian companies in the fair. At Wire and Cable India, Honegger ideated and realised Italia Pavilion, an initiative designed to facilitate Italian companies internalisation by taking advantage of international fairs as a springboard for a wider development of foreign business. A group exhibition, carried out in collaboration with ICE, in which the industrial sectors of the cable and metal wires industry can present their product range to a specialised public, and strongly interested in establishing new supply agreements.Honegger promotes Italy Pavilion starting from booth ideation and realisation stages, managing the common area reserved for participating Italian companies, and following the event communication and promotion. The Italian pavilion, which groups together the Made in Italy brands, offers areas reserved for individual companies, with custom-made graphics, brand image and production panels.

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