About the project
Honegger promotes the participation of Italian companies in fairs and international events through the project called Italia Pavilion every two years. Arab Plast sees the presence of Italy in a griup exhibition promoted and organised by Honegger. Arab Plast is the international platform for plastics and rubber industry, organised by Al Fajer Information & Services, in collaboration with Messe Düsseldorf GmbH, and is held at the Dubai International Convention & Exhibition Centre. Given the strategic role of the Gulf countries in the oil market, Arab Plast is the leading event in the Middle East and beyond, for the industrial sector of plastics and rubber, which in 2017 brought together 972 exhibitors from over 39 countries. Honegger, exclusive representative for Italy of Messe Düsseldorf, among fair organizers, plans and manages all the stages of the Italian presence at the fair. The company also ideates and realises over an area of over 800 square meters the group exhibition booth, shared by 58 Italian exhibiting companies. The Italia Pavilion initiative at the Arab Plast 2017 was made possible thanks to the collaboration of Assocomaplast - National Association of Machine Manufacturers and Molds for Plastics and RubberThe exhibition concept took into account the different companies to allocate dedicated portions of the entire facility. Honegger took care of all communication and promotion to support the collective participation of Italian companies in Arab Plast, providing online resources and paper tools, such as the practical printed brochure in pocket format and made available at the fair.