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ITALIA PAVILION AT AFRICA HEALTH

ITALIA PAVILION AT AFRICA HEALTH
ITALIA PAVILION AT AFRICA HEALTH
ITALIA PAVILION AT AFRICA HEALTH
ITALIA PAVILION AT AFRICA HEALTH
ITALIA PAVILION AT AFRICA HEALTH
ITALIA PAVILION AT AFRICA HEALTH

About the project

Since 2012, Honegger arranges the Italian presence at Africa Health through the Italia Pavilion project. Africa Health is held at the Gallagher Convention Centre in Johannesburg and is intended for all healthcare professionals and manufacturers of medical equipment. This event includes an exhibition space, as well as seminars and conferences aimed at professional updating and in-depth study of central themes for industry renewal. Hundreds of exhibitors from over fifty different countries, not only producers, but also wholesalers and distributors, meet a large representation of the medical community of the continent, especially the sub-Saharan region.The booth surface, entirely ideated and realised by Honegger, envisages a shared space among Italian companies, to which individual portions are reserved, where they can welcome buyers and present their product offerings. The creative concept aims to develop a functional structure for a group exhibition, which highlights the Made in Italy brand, under which all the participating companies will be brought together.Honegger plans a communication strategy also made of targeted marketing actions, conveyed either through a dedicated communication service or by using the on-line platform www.hmedical.it, in which the medical industry is promoted internationally.

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