About the project
Free Srl is the Italian company producing the P448 line of sneakers. Trendy shoes, created with high quality leathers and trendy fabrics. High or low top sneakers, with floral inserts, total white, glittery, in worked leather. You can surf later! is the sentence printed on all shoes insoles, a slogan of the P448 brand, inspired by the street and surfers worlds. Free Srl creates a high quality product offering a glamorous style at an affordable price. Free Srl participates at Messe Düsseldorf during the GDS fair, Global Destination for Shoes & accessories, an event in which, at each stylistic season opening, new collections are presented before their release on the market. GDS visitors can discover new trends and directions well ahead of the official catwalks.Honegger, exclusively representing Messe Düsseldorf in Italy, brings its expertise and its commitment to the GDS - Global Destination for Shoes & accessories, following every stage of participation in the fair of Italian companies. The company also ideates and realises the stand for Free Srl and its line of P448 sneakers, creating a very special exhibition space, in which the brand image is the absolute protagonist, without exhibitors showing any product.The Honegger creative concept is very simple, but of great impact.