About the project
Equipped exhibition stands, designed to enhance the corporate brand. Brand image transposition on structures, colors, graphics and lighting feature this type of stand design. Honegger's experience offers its customers a wide range of realisation variants: ad hoc projects, designed by architects and set designers specialised in fair booths. The Biotek exhibition booth is an example of Honegger Equipped Stands, realised at Top Hair International, an international fair for hairdressing: workshops, conferences and trade fairs on care and new trends in hair. Honegger, as exclusive representative for Italy of Messe Düsseldorf, with its Exhibition Design division, becomes for many Italian exhibitors also a valid reference for the ideation and realisation of equipped booths.Biotek, one of the first Italian operators in professional aesthetics, chosen an equipped stand to give maximum prominence to the following brands of its group, selected for the event: Alfaparf Milano, Olos, Thermae SPA, Decoderm. The structure is organised with panels and displays creating micro environments dedicated to different brands. A sober decor, in line with the rest of the structure, where the Biotek sales forces at the fair can host industry buyers and professionals, and present to them products of the lines proposed to the market. Light points enhance the maxi prints and glass displays. A functional, comfortable and stylish space.